As a people photographer, I am very happy for the current tendency in commercial photography to capture “the human experience” as a way to embody a brand. So rather than overtly showing the product, the emphasis is on the people and what it feels like to partake/use/have the product at hand. Drawing upon a palette comprised of expressions, gestures and emotion, the people pictured take center stage. This human tendency is the only way that I could ever have found myself photographing an ad for Ford Motor Company. We had a fantastic shoot in Lafayette — great people all around, from the food bank volunteers, to the wonderful creatives at Team Detroit.
Also, a hearty thanks to Michael Tortorich for helping me out!