With FINE Design: Public Bike Ad Campaign for Kimpton Hotels

Partnering with the lovely folks at FINE Design again, I shot the images for the new ad campaign announcing the partnership between Public Bikes and Kimpton Hotels. A great, healthy perk — free loaner bikes are available in Kimpton hotel lobbies now!

We shot at the Kimpton (Hotel Palomar) in Phoenix, Arizona — an absolutely beautiful property. The 4-part shoot was to be half indoors, half outdoors. At the tail end of May and summer in the desert was in full swing — was 107 degree but nobody melted (always a good thing) but I did feel like I was in a Salvador Dali painting for a spell up on that scissor lift by the pool!

Great team, good fun and a sexy campaign. A few behind the scenes snaps included in this gallery as well.

For more info about the branding behind the Kimpton/Public Bike campaign, check out FINE Design’s blog post:
http://blog.finedesigngroup.com/2013/07/kimpton-hotels-goes-public-with-their-bike-loving-brand/

And also, check out FINE’s write up about brand activation through this campaign:
http://www.wearefine.com/work/kimpton-hotels-bike-branding-campaign

 

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