CASE STUDY: Mayway Chinese Herbal Medicine

CLIENT: Mayway Corporation (Chinese Herbal Medicine Company)

TASK: Create a corporate image library

• Illustrate aspects of medicine production, from herb cultivation to Q+A in the laboratory
• Highlight 1000+ year-old heritage; juxtapose ancient tradition positively with modern scientific innovation (celebrate heritage but de-mystify)
• Showcase real people of Mayway (gentle but confident demeanor)
• Showcase American + Chinese business locations
• Adopt a bright look – speak to health + lightness

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